Privacy Policy
Last updated:
This Privacy Policy explains how GABRIELLE MAREE LADD ("we", "us", "our") collects, uses, stores and protects personal data in connection with the website at gabriellemareeladd.com.au and the sale of AuraCrest Boost. We act as the data controller. Our processing is governed by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We collect personal data in the following ways:
- Order form: name and telephone number provided when you submit an order request.
- Contact form: name, email address and message content.
- Automatically: IP address, browser type, pages visited, referral source and session duration via analytics cookies (only if you have consented).
- Marketing data: Google click identifiers (gclid) and UTM parameters, where consent has been given.
2. How We Use Your Information
- To process and confirm your order by telephone and arrange delivery.
- To respond to enquiries submitted via the contact form.
- To improve the performance and content of our website (analytics, with consent).
- To measure advertising effectiveness (marketing cookies, with consent).
3. Legal Basis for Processing
We rely on the following legal bases under Article 6 UK GDPR:
- Contract (Art. 6(1)(b)): processing your name and phone number to fulfil your order.
- Legitimate interests (Art. 6(1)(f)): security, fraud prevention and basic website operation.
- Consent (Art. 6(1)(a)): analytics and marketing cookies. You can withdraw consent at any time via the cookie settings.
4. Sharing of Information
We do not sell your personal data. We may share data with:
- Courier and delivery partners, solely to fulfil your order.
- Google LLC, via Google Analytics and Google Ads (where consent has been given and Consent Mode v2 is active).
- IT service providers under data processing agreements.
5. Data Security
We use HTTPS encryption for all data in transit. Access to personal data is restricted to authorised staff only. We maintain appropriate technical and organisational measures to protect your data against unauthorised access, loss or destruction.
6. Your Rights
Under UK GDPR you have the right to: access your personal data; request correction of inaccurate data; request erasure; object to processing; request restriction of processing; data portability. To exercise any of these rights, contact us at [email protected] or write to our registered address. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
7. International Transfers
Google Analytics and Google Ads may transfer data to servers in the United States. These transfers are governed by standard contractual clauses and the UK-US data bridge where applicable.
8. Retention Periods
Order data (name and phone) is retained for up to 6 years for legal and accounting purposes. Contact form data is retained for 12 months or until the query is resolved, whichever is sooner. Analytics data is subject to Google's own retention policies.
9. Children's Privacy
This website is intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under 18.
10. Third-Party Services
We use the following third-party services that may process personal data:
- Google Analytics: website traffic measurement. Cookies: _ga, _gid, _gat.
- Google Ads Conversion Tracking: measuring advertising effectiveness. Cookies: _gcl_au, _gcl_aw. Governed by Consent Mode v2.
- Google Maps: embedded map on our contact page. Usage subject to Google's privacy policy.
11. Cookies
We use cookies as described in our Cookie Policy. You can manage your cookie preferences at any time via the cookie settings banner.
12. Updates to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of the website after an update constitutes acceptance of the revised policy.
13. Contact
GABRIELLE MAREE LADD
50 Pitt St, Sydney NSW, 2000, Australia
Email: [email protected]
Phone: +44 20 7946 0312